BT Business appoints Now to ad account

By Sara Kimberley, campaignlive.co.uk, Tuesday, 03 April 2012 10:54AM

BT Business has appointed Now to handle its ad business.

BT Business: Gordon Ramsay starred in previous TV ads

BT Business: Gordon Ramsay starred in previous TV ads

The agency won the account after a competitive pitch against TBWA, Ogilvy and HMDG. The pitch was overseen by AAR.

Now will be responsible for improving BT Business' position in the rapidly growing information and communications technology market for small and medium-sized businesses, through advertising and content creation.

The former incumbent, Rainey Kelly Campbell Roalfe/Y&R, won the account in 2006, when the billings on the business were £17m. However, the agency was forced to resign the account after being appointed to the £47m Vodafone business in August.

Nick Ratcliffe, marketing director at BT Business, said: "We're excited to be working with Now to make it clear to UK businesses how BT's unrivalled range of products and services, from superfast broadband to IT Services, can help them succeed. We were impressed by Now's understanding of our business and its strategic vision."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Account Manager Source £35000 - £38000 per annum, London