BA unveils Olympic Dove plane livery
British Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London 2012 Olympic Games.
The Dove has been designed by Pascal Anson with mentoring from Emin and has been painted in white and gold across nine A319 aircraft. It can be seen from tomorrow on routes to and from Europe for 12 months.
The two remaining Great Britons projects also launch today – a short film called 'Boy', written by Prasanna Puwanarajah, will be shown on the aircraft, while a menu created by Michelin star chef Simon Hulstone will be served to passengers.
BA has also launched a pop-up venue called Flight BA2012 in Shoreditch on selected weekdays between 4-17 April.
It features an art gallery, a cinema and a restaurant that showcases work from the Great Britons project.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Digital Planner - Prestigious & Luxury Brands Ultimate Asset £28000 - £32000 per annum + Bonus + Benefits , City of London
- Media Director - KSA MCG Associates Tax Free & Competitive , Riyadh (SA)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief