Beckham's pants escape advertising ban
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 04 April 2012 09:25AM
A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.
The ad, created in-house, featured three images of Beckham modelling his H&M underwear range.
Three complainants claimed the ad was offensive, while two complaints called it irresponsible and not fit for children to see.
However, H&M claimed that the outdoor sites booked for the campaign were chosen to reach a target audience of 18- to 39-year-olds, and were planned away from schools.
The ASA said that the ads did not show any nudity, nor were they overtly sexual, and dismissed the complaints.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
- Marketing Executive or Marketing Manager air recruitment £28k-£35k dependent on experience, London (Central), London (Greater)
- B2B Lead Generation Sales Manager Ultimate Asset £20000 - £40000 per annum + Uncapped Commission, London
- Out of Home Sales - Huge digital potential! Ultimate Asset £20000 - £75000 per annum + Excellent Commission Potential, London
- Planning Manager - Unique Opportunity! Ultimate Asset £30000 - £45000 per annum + Bonus and Benefits, London
- Comms Manager - Top 5 global media agency - GAMING ACCOUNT Ultimate Asset £4000 - £35000 per annum, City of London
- Black horse returns in new Lloyds Bank campaign
- The man who made Grey matter
- Watch: Every Grand Prix winner from Cannes Lions 2015
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Yorkshire Tea launches £5 million campaign