Beckham's pants escape advertising ban
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 04 April 2012 09:25AM
A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.
The ad, created in-house, featured three images of Beckham modelling his H&M underwear range.
Three complainants claimed the ad was offensive, while two complaints called it irresponsible and not fit for children to see.
However, H&M claimed that the outdoor sites booked for the campaign were chosen to reach a target audience of 18- to 39-year-olds, and were planned away from schools.
The ASA said that the ads did not show any nudity, nor were they overtly sexual, and dismissed the complaints.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
- Account Manager - Fantastic London Agency Blue Skies Marketing Recruitment £28000 - £32000 per annum, Benefits: Great agency benefits , London
- Account Manager Blue Skies Marketing Recruitment £28000 - £35000 per annum, London
- Head of Social - Top London Agency Blue Skies Marketing Recruitment 70000, London
- Digital Director - Integrated Entertainment Marketing Agency - London - £50k - £60k - NP205 Stonor £50k - £60k, London (Central), London (Greater)
- Account Manager (ALL MEDIA) Dot-Gap £35k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne