BETC London lands Livingstone's mayoral campaign account
BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has been formally appointed to the account as the campaign intensifies.
BETC has been awarded the account following two outdoor poster campaigns, one of which accused Mayor Boris Johnson of being a "pickpocket".
The appointment was chaired by Tessa Jowell, Labour MP for Dulwich and West Norwood, London.
BETC will work on a series of issue-driven ads for the Livingstone campaign in the lead-up to the London mayoral elections on 3 May.
Harry Barlow, communications adviser for Ken Livingstone, said: "BETC London showed us fantastic strategic thinking as well, as excellent creative ideas.
"This, combined with their awareness of the policy issues Ken is standing for, put them ahead of the curve. They are a new London office keen to prove themselves and we appreciate that enthusiasm."
The agency created a viral for the Livingstone campaign, called 'Poor Boris', showing the mayor riding his bicycle. The video claims Boris's mayoralty is a second job to supplement his work for The Daily Telegraph.
Johnson earns £250,000 a year for his columns at the newspaper, an amount he once described as "chicken feed".
BETC London has been "heavily involved" in Livingstone’s first party election broadcast, airing tomorrow (11 April).
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
- Now is the time to capitalise on London's digital potential, says Boris
- Cow & Gate picks BETC London to develop UK ads
- BETC London wins global project for Samsung Smart TV
- BETC London aids child protection collaboration
- Ken attacks Boris with pickpocket ad
- BETC London lands Pearl & Dean brief
- BETC London snares £5m Disneyland brief
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Director - 11 Month Maternity Contract Blue Tree Recruits £40,000 pro rata, Cobham
- Customer Marketing Manager EMR £40000 - £45000 per annum, London
- Senior Retention Manager Salt £50000 - £60000 per annum + Benefits, London
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.