'100% Original' Ugg ad banned

By Daniel Farey-Jones, campaignlive.co.uk, Wednesday, 11 April 2012 09:29AM

The advertising watchdog has banned a Facebook ad from uggbootsstore-uk.com that claimed to offer "100% Original" Uggs but failed to provide evidence that it was offering genuine products.

Ugg: the genuine article

Ugg: the genuine article

The ad included a picture of a boot and the following text: "Our UK Exclusive Sale … uggbootsstore-uk.com … Huge sale – save 40 – 80% 100% Original. Made in Australia."

The ad attracted one complaint that challenged whether it was misleading because it implied genuine Ugg boots were for sale.

Uggbootsstore-uk.com did not respond to the Advertising Standards Authority's enquiries.

The ASA decided the "100% Original" claim, in conjunction with the image of an Ugg boot, was misleading as the body had not seen any evidence that genuine products were for sale. It banned the ad from appearing again in its current form.

Uggbootsstore-uk.com had not responded to requests for comment in time for publication. The site is not on Ugg's list of authorised online retailers.

Facebook operates a system where users can report concerns about an ad by clicking a cross positioned in the top right corner.

ASA bans '100% Original' Ugg ad

Follow Daniel Farey-Jones on Twitter @danfareyjones

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London