Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Martin Sorrell gets in touch with his softer side with Valley Girl Show
By Staff, campaignlive.co.uk, Wednesday, 11 April 2012 12:18PM
In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin Sorrell, talks about his difficulties going through the andropause, having the Queen "stick her sword" on his shoulders, and links to Google co-founder Sergey Brin.
WPP's Sorrell gets in touch with his softer side
In a heavily-edited video interview conducted on a giant pink tiger print stiletto, Sorrell admits to feeling like "an absolute berk".
In scenes the 65-year-old admits "wouldn't make the Cannes Film Festival", he proceeds to don a pink tie around his neck in 10 seconds, although in perhaps a giveaway sign, he apporaches it like a bow tie, as opposed to tying a standard neck tie.
The global leader does venture into more familar territory when he talks about the challenges an entrepreneur faces in "taking an established company kicking and screaming into the 21st Century", and admits when he acquired ad agency JWT he was warned it "has problems in places where most people don't have places".
This article was first published on campaignlive.co.uk
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