Budweiser beer mats link fans to FA Cup

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Thursday, 12 April 2012 09:35AM

Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a virtual replica of the trophy by pointing their smartphone at a Budweiser beer mat.

Budweiser: rolls out FA cup-themed beer mats

Budweiser: rolls out FA cup-themed beer mats

The Man of the Match app uses augmented reality implemented by Aurasma to bring the trophy to life.

The app, which already allows consumers to vote for their man of the match, browse through upcoming fixtures and access match stats, has been updated to include the augmented reality technology.

Consumers that point the camera on their smart device at promotional Budweiser beer mats will see the FA Cup appear on their screens in 3D.

Iain Newell, European marketing director, Budweiser, said: "Part of Budweiser's mission as FA Cup sponsor is to bring the famous trophy closer to the fans.

"The collaboration with Aurasma literally puts the trophy in the hands of football fans across the world and builds added anticipation for the final stages of the competition."

Budweiser's sponsorship activity for the FA Cup saw the brand using football managers Same Allardyce and Ian Holloway in a radio ad earlier this year.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

This article was first published on marketingmagazine.co.uk

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