Agency: Grey London
The Man of the Match app uses augmented reality implemented by Aurasma to bring the trophy to life.
The app, which already allows consumers to vote for their man of the match, browse through upcoming fixtures and access match stats, has been updated to include the augmented reality technology.
Consumers that point the camera on their smart device at promotional Budweiser beer mats will see the FA Cup appear on their screens in 3D.
Iain Newell, European marketing director, Budweiser, said: "Part of Budweiser's mission as FA Cup sponsor is to bring the famous trophy closer to the fans.
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This article was first published on marketingmagazine.co.uk