Barclays uses 'angry boy' viral to push Pingit app
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February.
To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app.
A humorous online video called 'The Boy', hosted on Barclay's Pingit Facebook page, features a menacing child aggressively suggesting a man repay a debt incurred when buying a pizza using the Pingit app.
Facebook users will be able to send a customised version of the video to friends who owe them money.
Antony Jenkins, chief executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution in banking but this is just the beginning.
"We are listening to customer feedback and monitoring the demand for additional functionality so there's a lot more to come over the next few months."
Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing and customer director for its UK retail and business banking division.
This article was first published on marketingmagazine.co.uk
- Senior PPC Planner / Analyst Dot-Gap £30k, London (Central), London (Greater)
- Head of Biddable Dot-Gap £65-80k, London (Greater)
- Strategy Consulting Manager Stopgap £75000 - £95000 per annum, London
- Digital Activation Manager - Fastest Mobile Network Brand!! Ultimate Asset £30000 - £35000 per annum + Benefits, City of London
- Project Director > DIGITAL AND SOCIAL > AWARD WINNING AGENCY collectivo £55-60k + great Bens , London (Greater)
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy