Agency: JWT, New York
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event.
Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald's and Coca-Cola."
London 2012 will officially launch at the events opening ceremony on July 27. Events are being held across the country today to mark the 100-day countdown.
This article was first published on marketingmagazine.co.uk
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.