Tesco pitch prompts The Red Brick Road's Paul Weinberger to resign

By Sara Kimberley, campaignlive.co.uk, Thursday, 19 April 2012 08:00AM

Paul Weinberger, The Red Brick Road's chairman who has been instrumental in Tesco's advertising for the past 22 years, is to leave the agency later this year. The move follows Tesco's decision to review its £110 million advertising business.

Weinberger: 'you have to know when your time is up'

Weinberger will remain as a non-executive director of TRBR and will provide consultancy to the agency’s clients after his retirement.

Weinberger has worked on the Tesco business for 22 years, six of which have been at TRBR, which launched with Tesco as its founding client. The remaining 16 years were at Lowe, where Weinberger helped launch the supermarket’s famous "Every little helps" strapline, which has won more than 30 industry awards.

Weinberger said: "I’ve enjoyed a wonderfully collaborative relationship with Tesco over the last 20 years or so but, sadly, you have to know when your time is up. I wish every success to Tesco and to all of the talented people at The Red Brick Road."

This article was first published on campaignlive.co.uk