Direct Line Group seeks shop for DM task

By Sara Kimberley, campaignlive.co.uk, Thursday, 19 April 2012 11:00AM

Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.

Churchill Insurance: agency hunt

Churchill Insurance: agency hunt

The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies.

The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships.

Churchill Insurance works with CHI & Partners on its DM account, but a spokesman for the insurer claimed the review would not impact on the agency's work as it will involve appointing a shop to work on new combined activity.

The review follows Amanda Walker's recent appointment as the marketing director across Churchill Insurance, Privilege and Green Flag.

WCRS currently handles Churchill's ad account but is unaffected by the DM review.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Director Ball & Hoolahan £70,000 + Car/CA,