C4's Undateables campaign escapes investigation
Channel 4's ad campaign for its dating documentary 'The Undateables' will not be investigated by the ad watchdog, which decided the work would not cause "serious or widespread offence".
The Advertising Standards Authority received 21 complaints about the outdoor and press ads, which included images of people with disabilities from the programme, the words "Love is blind, disfigured, autistic..." and the title 'The Undateables'.
Most of the complaints said the ads were offensive to disabled people because they implied they were inevitably dateless and incapable of having a personal relationship, while others said the ads could encourage bullying and reinforce prejudices.
After considering the complaints about the ad campaign, which was designed by Channel 4's in-house creative agency 4Creative, the ASA decided not to investigate.
A spokesman for the ASA said: "We acknowledged that the ads would not be to everyone’s taste but considered they reflected the tone and content of the programme they promoted and were not likely to cause serious or widespread offence for the reasons suggested.
"After careful consideration, ASA Council decided we will not be taking any further action."
The ruling follows the ASA's decision not to investigate an ad campaign for the series 'Big Fat Gypsy Weddings', which received more than 100 complaints.
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on campaignlive.co.uk
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- 'Bigger. Fatter. Gypsier.' ad complaint could get second chance
- Jaguar to air Homeland-themed ad
- Channel 4 to air bespoke Twitter response ad
- BT Infinity ad banned after Virgin Media complaint
- Katherine Levy: Broadcasters take note - great TV needs to be sold as such
- C4's Undateables campaign attracts 20 complaints
- Agencies predict TV ad market could rise 4% in Q2
- TV man shakes things up at News International
- NSPCC names Mike Parker as marketing chief
- Channel 4 looks to Dubai after securing four-year horseracing deal
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
- Senior Account Manager-Advertising Source £33000 - £36000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Pinterest takes big step towards working with major brands
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.