The Revolution Awards 2012 - winners in full

By Kim Benjamin, marketingmagazine.co.uk, Monday, 23 April 2012 12:45PM

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.

The Revolution Awards 2012 - winners in full

AKQA’s Star Player app for Heineken scooped the Revolution Award for Innovation, the event’s most prestigious accolade. The app focused on the competitive banter of football fans by creating a live and social TV game experience.  

Xbox’s European head of media Paul Evans beat off stiff competition to claim the digital marketer of the year trophy. Evans has championed the use of social gaming, enabling Xbox to tap into new and hard-to-reach audiences and was responsible for the recent global launch of Kinect for Xbox 360.  

The Agency of the Year Award went to TBG Digital, one of the industry’s most recognised Facebook experts, which has experienced stellar growth in the last year.  

The launch of JK Rowling’s Pottermore.com, an online reading experience for Harry Potter fans, created by Adam & Eve, triumphed across three categories, including media and entertainment, best integrated marketing campaign and best use of online advertising.  

All of the winners of the Revolution Awards 2012:
 
Top Flight Awards  

The Revolution Award for Innovation 
Heineken Star Player by AKQA   

Digital Marketer of the Year
Paul Evans, European head of media, Xbox  

Agency of the Year 
TBG Digital  

Best Start-Up
Beyond  

Multi-Sector/Multi-Discipline Awards  

Marketing on a shoestring 
Heineken Music Matcher by TBG Digital  

Best use of consumer engagement 
Sneakerpedia by Sapient Nitro  

Vertical Sectors  

Automotive

Ford Love The Summer Vibes by Mindshare Media UK 

Business to Business
Dealer portal mobile iPhone application by Auto Trader UK  

Financial Services 
HSBC Student Bursary competition by MadeByPi  

FMCG 
Invisible for Black & White launch by Carat  

Leisure/Travel 
ebookers Explorer iPad app by Fortune Cookie  

Media & Entertainment 
The launch of Pottermore.com by Adam & Eve  

Not-for-profit/Charity/Public Service 
Who Killed Deon? By AMV BBDO  

Retail 
ASOS Marketplace by Profero  

Technology & Telecoms 
The Feed by Poke London  

Digital Disciplines  

Best integrated marketing campaign 
The launch of Pottermore.com by Adam & Eve  

Best location-based campaign 
Bud Ice Cold Index by Isobar Mobile  

Best use of affiliate marketing 
No ordinary airline by affilinet and nonstopConsulting   

Best use of data visualisation 
BAFTA Flickometer 2011 by Poke London  

Best use of email 
Customer behaviour campaign for Budget Rent A Car by Red Eye International  

Best use of mobile 
Heineken Star Player by AKQA  

Best use of online advertising 
The launch of Pottermore.com by Adam & Eve  

Best use of online PR 
Wedding Dance by M&C Saatchi PR  

Best use of search 
Proving the value of generic search through in-store sales by Carat  

Best use of social media 
The Feed by Poke London  

Best use of video 

Mouth vs Life by JWT London 

Best viral 
Evolution of mobile by TBG Digital  

Best website 
ASOS Marketplace by Profero          

This article was first published on marketingmagazine.co.uk

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