Dove wins at inaugural Body Confidence awards

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Tuesday, 24 April 2012 11:50AM

Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural Campaign for Body Confidence Awards for its 'Growing Up' campaign.

Dove: self esteem ad wins Body Confidence award

Dove: self esteem ad wins Body Confidence award

The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising.

Dove's winning £1.6m campaign, created by Ogilvy & Mather, launched in March and promises to invest £250,000 this year in self-esteem education for young girls in the UK.

It tells consumers, "Five out of 10 girls will stop doing everyday activities because they feel bad about how they look. Let's help them feel good instead".

Boot's No7 "Ta dah" range won in the beauty category for declining to use retouching in its advertising.

Changing Faces took the top spot in the campaigner category for its long-running work to change public attitudes towards people with disfigurements.

Caitlin Moran won in the broadcast, print and publishing category, with her book 'How to be a Woman'.

This article was first published on campaignlive.co.uk

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