Agencies line up for LV= digital account
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
The appointed agency will be responsible for all of LV=’s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying.
LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where consumers can discuss financial matters.
A LV= spokeswoman said the review is part of "normal business activity" and confirmed agencies have already been contacted through the intermediary Creativebrief.
Harvest Digital intends to repitch for the business.
The LV= media agency, Carat, and the brand’s creative agency, Designate, are unaffected by the review.
Last year, LV= launched its biggest-ever campaign for its car-insurance brand after finding it was gaining more than 1,000 new customers every day.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing Manager The Great & The Good £30,000 - £35,000, South West London
- Internal Communications Executive / Manager ADLIB Salary Flexible DOE, Bristol
- Mid Weight Designer 4 Experience Design Agency Zebra People £30000 - £37000 per annum, City of London
- Community Manager Dot-Gap £22k, Central London
- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office