Prostate Cancer Charity seeks agency for ad account
By Jeremy Lee, campaignlive.co.uk, Thursday, 26 April 2012 11:00AM
The Prostate Cancer Charity, which encourages men to grow moustaches in November, is looking for an advertising agency to handle its account.
It has engaged AAR to oversee the pitch and agencies have been asked to submit their credentials.
The review follows Prostate Cancer Awareness Month in March, when celebrities such as Ricky Gervais and Diana Louise Jordan voiced their support for the charity's goals.
The last major above-the-line campaign by The Prostate Cancer Charity was in 2009 when it hired Exposure to create integrated activity to support the charity's partnership with the Tour of Britain, a free summer cycling event.
More recently, the charity has aligned itself to rugby. At the launch of the rugby season, players from Saracens, London Wasps, London Irish and Harlequins all wore branded mouthguards that carried its "blue man" logo at the London Double Header at Twickenham.
It is also a partner of the annual RugbyRocks rugby and music festival, although its biggest fundraiser has been the "Movember" moustache-growing contest.
Prostate cancer is the most common form of cancer in men and is estimated to kill 10,000 men a year. As well as funding research into treatment, The Prostate Cancer Charity supports men and their families who are affected by the disease.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Interim Marketing Manager Blue Skies Marketing Recruitment £35,000 to £45,000, Bagshot
- Senior Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Campaign Viral Chart: True Detective trailer in number one spot
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant