Agency: Bartle Bogle Hegarty
Under his proposition, the Tech City Investment Organisation would move its operations across from the government department for UK Trade & Investment to London & Partners’ umbrella operation. It is unclear what size of budget would be shifted into London & Partners.
The mayor, writing for Brand Republic yesterday (25 April), said: "I will lobby the Government for the Tech City Investment Organisation and the associated budget to be folded into London & Partners as the official promotional organisation for London, to deliver these ambitions under a single banner and direction."
London & Partners is the promotional agency for the capital, created by combining the remits of promotional agencies VisitLondon, ThinkLondon and StudyLondon into one body last year.
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This article was first published on marketingmagazine.co.uk