Danone appoints Hypernaked to Actimel digital account
By Sara Kimberley, campaignlive.co.uk, Friday, 27 April 2012 12:07PM
Danone has appointed Hypernaked to handle the digital account for its Actimel brand.
The agency won the business after a competitive pitch last month.
Hypernaked will be responsible for developing Actimel's approach to engaging consumers online, following its repositioning in January as the 'Little bottle with a lot inside'.
The repositioning included a new TV ad created by Actimel’s advertising agency, Rainey Kelly Campbell Roalfe/Y&R, and was followed in-store earlier this month with revamped packaging.
Joel Kirstein, assistant brand manager at Actimel, said: "The standard of the responses to the brief was very high, but Hypernaked really stood out throughout the pitch process for their insights, strategic thinking and ability to translate this into excellent creative work."
Brad Fairhead, the managing director at Hypernaked, said: "Actimel combines an internationally recognised brand, big-business ambitions and a category going through significant change.
"It's a combination we love to work with, so we can't wait to get stuck in and make a difference."
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Sales Manager - Exhibitions - Indonesia tfconnect global recruitment £30,000, Jakarta
- account manager collectivo Up to £32,000 + benefits, London (Greater)
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media