Cancer Research UK campaign supports removal of tobacco brands
Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.
The campaign, created by Abbott Mead Vickers BBDO, shows a group of primary school children discussing what they find attractive about cigarette packets.
The children talk about the appealing quality of the images and colours and pictures, and why these elements would make them want to "play" with them.
It ends with the statement, "Unbranding cigarette packs wont stop everyone from smoking, but it will give millions of kids one less reason to start. Click to sign the petition at the answerisplain.org."
The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban branding on tobacco packaging, supported by a series of press ads.
The film coincides with Cancer Research's latest report that identifies young people and women as the key target groups for tobacco packaging.
It follows the announcement this month from health secretary Andrew Lansley that the Government wants tobacco companies to have "no business" in Britain.
The Government has since launched a consultation to discuss the effects of bringing in plain packaging regulations and whether it would drive down the appeal of tobacco.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Uncle Ben's launches YouTube cooking show