Unilever sponsors Vevo summer festival programme
By Sarah Shearman, mediaweek.co.uk, Tuesday, 01 May 2012 08:32AM
Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first brand to become the exclusive sponsor of the 'Vevo Summer Six' festival tour.
The launch of 'Summer Six' marks Vevo's debut into the UK festival scene, as it follows six artists around the festival circuit, to generate behind the scenes and "on the road" footage.
Lynx will be the exclusive sponsor of the program, which will include 96 pieces of co-branded content and kicks off next week with footage from the Great Escape festival in Brighton on 9-10 May.
The deal was brokered by Mindshare.
Artists included in the scheme are: Chiddy Bang; Benga; Sub Focus; Dry the River; Maverick Sabre and Spector.
Vevo has partnerships with Universal Music Group, Sony Music Entertainment, EMI and many independent labels, to provide a library of 45,000 videos from more than 11,000 artists.
It launched in the UK a year ago, and while it has had around 50 brand partners, including Coca-Cola and BT, this is the first time a major brand has sponsored one of its programmes.
This article was first published on mediaweek.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Account Manager - leading creative agency (Hertford) Media IQ Recruitment Up to £33k basic, Hertfordshire / Hertford, Hertfordshire / Hertford, Hertfordshire
- Account Manager Major Players £160.00 - £220.00 per day, London (Central), London (Greater)
- Affiliate Account Manager Premier Media £26000 - £32000 per annum, London (Central), London (Greater)
- Senior Designer - Creative Agency (Hertford) Media IQ Recruitment Up to £42k basic, Hertfordshire / Hertford, Hertfordshire / Hertford, Hertfordshire
- Virgin Holidays launches digital Caribbean push
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- Radio Times: 50 years of Doctor Who covers
- McDonald's marks 40 years with charity ad