Jedi day: Top 10 shared Star Wars ads

By Ben Hall, campaignlive.co.uk, Friday, 04 May 2012 08:30AM

We celebrate a date dear to 'Star Wars' obsessives with a look at the most shared ads tapped from George Lucas's imagination.

Volkswagen: mini Darth Vader campaign

Volkswagen: mini Darth Vader campaign

Top of the list, with more than five million shares, is Volkswagen's 2011 Super Bowl spot by Deutsch USA, which features a kid trying to channel Darth Vader.

It has been mentioned in more than 4,000 blog posts since it was posted in February 2011.

Two other pieces of work for VW also make the chart – the ad it ran during the 2012 Super Bowl and its teaser, which ranks two places higher than the ad it promoted.

Two Adidas ads from 2010 also make the chart, with combined shares of more than 426,000.

Although Lucas has massively stepped up the commercialisation of the franchise in recent years, it's not all new ads on the list.

A US public service announcement from 1982, in which C3PO catches R2D2 smoking a cigarette, has received 19,822 shares since its rediscovery on the web in 2007.

Ads from Tom Tom, the sat nav brand, and ESPN were also featured in the chart, which was produced in conjunction with Unruly, which ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.



1. Volkswagen 'the force' by Deutsch LA

Shared on Facebook 5,057,996
Mentions in blog posts 4,061

5,062,057 shares


2. VW 'the bark side' by Deutsch LA

Shared on Facebook 800,364
Mentions in blog posts 1,437

801,801 shares

3. Adidas 'Star Wars cantina 2010' by Sid Lee

Shared on Facebook 358,399
Mentions in blog posts 1,693

360,092 shares


4. Tom Tom 'Darth Vader recording'

Shared on Facebook 277,644
Mentions in blog posts 819

278,463 shares


5. VW 'the dog strikes back' by Deutsch LA

Shared on Facebook 274,217
Mentions in blog posts 995

275,212 shares


6. Tom Tom 'Yoda recording'

Shared on Facebook 129,500
Mentions in blog posts 486

129,986 shares


7. Spke TV 'Darth Vader plays golf'

Shared on Facebook 110,634
Mentions in blog posts 400

111,034 shares


8. Adidas 'Star Wars collection' by Sid Lee

Shared on Facebook 65,731
Mentions in blog posts 1,047

66,778 shares


9. ESPN 'ole miss Star Wars'

Shared on Facebook 26,993
Mentions in blog posts 62

27,055 shares


10. PSA 'Star Wars smoking'

Shared on Facebook 19,726
Mentions in blog posts 156

19,882 shares

This article was first published on campaignlive.co.uk

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