Controversy surrounds Argentine Olympic ad
By Georgina Brazier, brandrepublic.com, Friday, 04 May 2012 12:50PM
An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.
The ad was shot on the Falkland Islands and was reportedly created by Young & Rubicam, the WPP-owned agency .
It shows Zylberberg, a member of the Argentine hockey team, training at dawn. He is seen running through residential streets, past a British-style tavern, a red telephone box, across sandy beaches and doing step-up exercises on a British war memorial.
Launched across several channels at 10pm yesterday and released by the Argentine government on its official YouTube channel, the ad has attracted harsh criticism from the British Government and press.
The Argentine government, led by President Cristina Kirchner, has been accused of using the ad to push a political message. It includes the line, "To compete on English soil, we train on Argentine soil".
The islands, which are recognised as a self-governing British Overseas Territory, have been at the centre of rising tension between Argentina and Britain.
A study by the Poder Ciudadano Foundation, which is the Argentinean national chapter of Transparency International, reported an increase of 2,500% in spending on public advertising campaigns during the period 2003 to 2010.
The Argentine government is reported to have spent $1.225bn pesos (£190.1m) in 2010 on public advertising campaigns.
This article was first published on brandrepublic.com
- Argentina takes out newspaper ad appeal to Cameron on Falkland Islands
- Argentina and UK in showdown over WPP's Olympic ad
- Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
- BA unveils plans for giant screen in Olympic Park
- Samsung tipped to unveil London 2012 Olympic phone
- Olympic organisers must prepare for huge demand on mobile network, says eBay
- Ocado director warns Olympics will 'bugger up' summer business
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ecommerce Marketing Manager Michael Page Digital GBP35000 - GBP50000 per annum, Guildford
- Senior Digital Executive London Michael Page Digital GBP30000 - GBP35000 per annum, London
- Online Marketing Assistant Michael Page Digital GBP9 per hour, Hemel Hempstead
- Marketing Executive Michael Page Digital GBP24000 - GBP26000 per annum, Reading
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.