Premier League tenders for new broadcast rights
By Mark Banham, mediaweek.co.uk, Friday, 04 May 2012 12:30PM
The Premier League is to tender its UK domestic broadcast rights for the 2013/14 to 2015/16 football seasons.
The football body will release the broadcast rights to a total of 154 matches – 16 more than the current deal.
This will consist of seven packages, five packages of 26 matches and two packages of 12 matches. No single buyer will be allowed to buy more than five packages, or 116 matches, to allow for competition.
There will also be what the Premier League describes as "near-live" long-form packages, each containing 226 matches; one for broadcast and the other for on-demand presentation, and an internet-based package for all 380 matches.
The Premier League said that the packages would create "a more attractive and compelling offering for both broadcasters and fan, whilst allowing the continued protection of the Saturday 3pm 'closed window' and minimising further displacement of Premier League fixtures."
The Saturday 3pm "closed window" is an agreement whereby leagues and associations do not televise matches at the traditional time football is played in their country, in order to protect attendance and participation at all levels of the game.
No Saturday fixtures will be allowed to be shown live as part of the deal.
The Premier League said that, "both the live and "near-live" packages will be available for exploitation on a technology neutral basis", opening up exploitation across mobile and tablet devices.
The current deal includes six packages of 23 matches and is split between BSkyB, which holds five packages, and ESPN that holds one.
Follow Mark Banham on Twitter @Banham72
This article was first published on mediaweek.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Head Of Digital Ball & Hoolahan £65,000 per annum, London (Greater)
- Marketing Analyst Ball & Hoolahan £32,000 p.a, London (Greater)
- Marketing Manager Ball & Hoolahan £70,000 + Car/Car Allowance, Dublin
- International Brand Marketing Manager - Sport Ball & Hoolahan £50,000 per annum, South East England
- Brawn and bread: Sly Stallone stars in Warburtons campaign
- Age UK launches 'no friends' ads in response to Facebook campaign
- Five traits that define a south of the river agency
- Schwarzenegger vs Stallone: Whose ad is better?
- Lurpak rolls out jazz teaser by Juan Cabral
- Kate Robertson steps down from Havas