VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Foster's introduces personalised 'good call' messages
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 08 May 2012 05:00PM
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".
Foster's Good Call Centre
The 'Good Call Centre' by Adam & Eve, is hosted on a dedicated website and introduced with a short video.
It allows people to submit a mate’s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend’s name.
The girls then deliver the file to Brad and Dan and the duo deliver a counselling session, addressing the friend by name.
Users can share a link to the video via their Facebook account or by copying and pasting a URL.
Adam & Eve has also created a short ad to drive people to the website.
This article was first published on campaignlive.co.uk
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