PPA Conference: Tablets are a 'means for survival', says Future chief
By Sarah Rowland, mediaweek.co.uk, Wednesday, 09 May 2012 03:50PM
Mark Wood, chief executive, Future Publishing, speaks to Media Week about readers' increasing preference for paying for content on a tablet, rather than on a website.
In a market where tablets are predicted to hit the billion mark within three years, Wood says this isn’t a "false dawn", but an area publishers can monetise more successfully.
"People will pay for content on tablets and that is consistent and it's quite a change," he said. "On the web it’s difficult to get people to pay for stuff, on tablets they do. There's a means for survival there and a business model."
Wood said readers are more demanding on tablet computers and expect inventive and multiplatform content such as video and other interactive features.
Here he discusses Future's recent launches and plans for new magazine launches.
Watch the full interview on the videos above.
Videos produced by Sarah Johnson and Ben Hall.
Follow the producers on twitter @BRproducers
This article was first published on mediaweek.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Retail Store Designer Fashion & Retail Personnel Consultancy £30000 - £33000 per annum + bonus and benefits, London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show