PPA Conference: Tablets are a 'means for survival', says Future chief
By Sarah Rowland, mediaweek.co.uk, Wednesday, 09 May 2012 03:50PM
Mark Wood, chief executive, Future Publishing, speaks to Media Week about readers' increasing preference for paying for content on a tablet, rather than on a website.
In a market where tablets are predicted to hit the billion mark within three years, Wood says this isn’t a "false dawn", but an area publishers can monetise more successfully.
"People will pay for content on tablets and that is consistent and it's quite a change," he said. "On the web it’s difficult to get people to pay for stuff, on tablets they do. There's a means for survival there and a business model."
Wood said readers are more demanding on tablet computers and expect inventive and multiplatform content such as video and other interactive features.
Here he discusses Future's recent launches and plans for new magazine launches.
Watch the full interview on the videos above.
Videos produced by Sarah Johnson and Ben Hall.
Follow the producers on twitter @BRproducers
This article was first published on mediaweek.co.uk
- Digital Account Director - Media Agency Silverdrum up to £48,000 + benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
- Shopper Marketing Manager Ball & Hoolahan £55,000 + Car Allowance, South East England
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad