Vodafone hunts agency for global sponsorship pitch
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship property.
It has held initial meetings with media, sponsorship and integrated agencies in a process that is being handled by Creativebrief.
The chosen agency will be charged with helping to find an opportunity that could become Vodafone’s next global sponsorship. A range of sectors will be considered, including sport, music, entertainment, arts and culture.
It is understood that Vodafone is willing to spend tens of millions of pounds on a suitable property and is hoping to find one that could be as large as, or even bigger than, its current support for the McLaren Formula One team, which started in 2007 and runs until at least the end of 2013.
The review does not affect Vodafone’s relationship with its media agency, OMD, or its creative agency, Rainey Kelly Campbell Roalfe/Y&R. WPP operates Team Red, a bespoke unit for Vodafone, but the search extends beyond WPP agencies.
A spokesman for Vodafone said: "Vodafone has a large sponsorship portfolio across the group. We regularly keep in touch with market developments and continually evaluate a range of sponsorship options. However, there are no changes to our contractual relationship with McLaren."
The most recent campaign for Vodafone features the Star Wars character Yoda.
This article was first published on campaignlive.co.uk
- Fastrack Graduate scheme - Recruitment Jarlett de Grouchy £18000 - £23000 per annum + £40k OTE in first year, London
- Global Managing Copy Editor Creative Recruitment £35000 - £42000 per annum, West London
- UX / Digital Strategist BrightLemon London 36K- 40K, London (Greater)
- MW Artworker Blue Skies Marketing Recruitment DEPENDENT ON EXPERIENCE , Cirencester
- Junior-Middleweight Designer (Wayfinding & Information Design) Major Players £25000 - £30000 per annum, South West London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote