Time to Change mental health campaign calls account review
Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental Illness, has kicked off a review of its creative and media planning agency requirements.
Initially, Time to Change will appoint a communications planning agency to work on the initiative until April 2015. Once a planning agency is in place, it will hold a pitch to appoint a creative agency.
The search follows the award of £20 million of new funding for Time to Change from the Department of Health and Comic Relief in October last year. Between 2007 and 2011, the initiative was funded by Comic Relief and the Big Lottery Fund.
Due to the change in the way the campaign is funded, the review is being held through the Government Procurement Service and the appointed agencies will work alongside the Government’s media buying shop M4C.
Time to Change currently works with Dare on its creative work, which encourages people to talk about mental illness. Before its new funding agreement, the campaign’s media was handled by Hypernaked and the7stars.
A spokeswoman for the campaign said: "To keep a high-profile national campaign like this fresh and effective, it’s important to evaluate agencies over a period of time. Time to Change has successfully worked with their agencies over the last four years to provide campaigns reaching over 47 million people."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Planner Direct Recruitment £50,000 - £70,000, London
- Marketing Manager - Innovation Ball & Hoolahan £65,000 + Car/Car Allowance, Ireland / Dublin
- The rear of the Apple Watch is more interesting than the face
- TV body Barb to track viewing via tablets
- Reebok Classics brand film champions 'Madchester' revival
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- ITV chief calls for Sky and Virgin to pay for content