DfT calls review for Think! campaign
The Department for Transport is holding a review to find a communications planning agency for its Think! road safety campaign.
It is understood that a formal invitation to tender will be issued in the coming weeks.
The review suggests the DfT is planning to step up its support for Think!, which has been limited in scope since the Government slashed marketing spend after the General Election in May 2010.
The most recent Think! work was created by Abbott Mead Vickers BBDO in 2010 and encouraged drivers to be careful around motorcyclists. Leo Burnett also devised creative work before the spending freeze.
WPP's M4C will handle the media buying account for any above-the-line activity.
A spokeswoman for the DfT said: "We're looking for an agency that can provide a strategic approach, working in partnership to deliver strong, insight-based marketing campaigns that help improve road safety."
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Marketing Manager Ninesharp £135 - £155 per day, City of Westminster, London (Greater)
- Senior Partnerships Manager Michael Page Digital Excellent package, Cheshire
- HEAD OF UX - SOUTH MANCHESTER - £90-100k + BONUS Salt £90000 - £100000 per annum, Cheshire / Greater Manchester / Merseyside
- Presentation Designer Blue Skies Marketing Recruitment £30000 - £40000 per annum, London (Greater)
- 8 things I learnt as an IPA ad student
- Want a tactical ad? Should have gone to Specsavers
- Greenpeace dresses up cats to help save tigers from extinction
- Maxus confirmed as world's fastest growing media agency
- Why 2014 won't be the year of mobile advertising
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film