Agency sought to embed Climate Week as a 'cultural moment'

By Matt Cartmell, prweek.com, Thursday, 10 May 2012 05:23PM

A major climate change campaign has launched a hunt for comms support as it enters its third year.

Lily Cole: modeling a Climate Week T-shirt designed for this year's event

Lily Cole: modeling a Climate Week T-shirt designed for this year's event

Climate Week, which is planned to take place next March, has in its previous two years included more than 3,000 events under its banner, and been attended by half a million people across the UK.

The week, which is supported by Tesco and EDF Energy, is aimed at ‘inspiring a national movement that will accelerate Britain’s drive towards a low-carbon society’.

The events that take place during Climate Week are held by individuals, organisations, businesses and community groups, with the aim of showcasing ‘positive solutions to climate change’.

The comms team is looking for an agency to ‘embed Climate Week as a cultural moment making a valuable contribution to societal action on climate change’, while also encouraging participation in the different areas of the week.

The pitch document states: ‘Climate Week is looking for a PR agency that will be excited by the challenge and driven by the cause; that wants to add a powerful and successful campaign to its portfolio and has a range of experience to draw from.’

Climate Week has an in-house team of 16 people. The exact budget is expected to depend on the proposals that an agency can present, but will be in the five figures.

In 2010's inaugural Climate Week, Munro & Forster was brought in to promote the event.

This article was first published on prweek.com

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