Publicis extends footprint in China
By John Reynolds, campaignlive.co.uk, Monday, 14 May 2012 10:11AM
Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence in the Chinese market.
Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions.
The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices.
Publicis said that Longtuo will form part of its Razorfish business in China, which currently employs 130 people and provides e-commerce services to clients including Converse and Hertz.
Longtuo's existing clients include Renault as well as a number of blue-chip Chinese firms.
As part of the acquisition, Longtuo's chief executive and founding partner, Su Yi, will become managing director of the new entity, called Longtuo China.
Su Yi will report to Vincent Digonnet, president of Razorfish Asia Pacific and executive chairman of Razorfish Greater China.
In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around $530m, as the French advertising giant sought to bolster its digital revenues.
This article was first published on campaignlive.co.uk
- Marketing Manager Ball & Hoolahan £80,000 per annum + Car or c/a, South East England
- Marketing Executive Ball & Hoolahan £30,000 per annum, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £45,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 + c/a, London (Central), London (Greater)
- Qual Research Executive Ball & Hoolahan £30,000, London (Central), London (Greater)
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media