MediaCom Edinburgh wins charity media account
By Nick Batten, mediaweek.co.uk, Monday, 14 May 2012 10:26AM
Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.
Erskine cares for around 1,400 veterans of all ages in homes throughout Scotland, providing long-term respite and dementia care in new purpose-built homes in Bishopton, Erskine, Glasgow and Edinburgh.
It is understood to have worked with the incumbent Carat for 12 years before appointing MediaCom.
David Shearer, managing director of MediaCom Edinburgh, said: "We’re really pleased that we will be able to bring our extensive charities experience to bear on Erskine’s media planning and buying to help them better support more ex-servicemen and women in need."
Sarah McNaught, marketing manager of Erskine, said that this year the charity needs to raise over £8m in voluntary donations to care for over 1,400 ex-Service men and women in its five care homes across Scotland.
She said: "We are delighted to be working with MediaCom and, with their sector experience, are confident that they will enable us to generate great results."
This article was first published on mediaweek.co.uk
- Digital Account Manager Tarsh Lazare Marketing Recruitment £29,000 - £37,000 + Benefits , London (Central), London (Greater)
- Research Director Tarsh Lazare Marketing Recruitment £50,000- £59,000 + Benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad