O2 Priority Moments crowdsourcing favours Nando's
By Nick Batten, marketingmagazine.co.uk, Tuesday, 15 May 2012 09:00AM
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.
Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has delivered money-saving deals and enhanced everyday experiences from brands such as HMV, BHS, Odeon, French Connection and Zizzi.
Now the mobile network is inviting users to put forward the brands they would like to receive offers from, using its Facebook page and the Twitter hashtag #O2prioritymoments.
It has promised to use these suggestions to campaign on behalf of customers to create exclusive great value deals.
Response has so far been muted, but the most frequent mentions are going to chicken chain Nando's, cinema operator Cineworld and Amazon.co.uk. Also cited are fuel offers, Starbucks, Play.com, Asda, Tesco and Hollister.
O2 claims that Priority Moments has provided O2 customers with access to over 3,400 offers from more than 300 brands across the UK, providing a total saving of over £7.5m.
Sally Cowdry, O2 marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding value for our customers. Now we want to take that a step further by asking them to tell us what brands they would like us to approach for new offers via Priority Moments.
"We recognize that times are tough and budgets are tight across many UK households, so this is a further demonstration of how we’re listening to our customers and promising to deliver on their behalf. So whether it's helping towards a family day out or providing extra value for a shopping trip, we’ll be campaigning to provide more great offers for O2 customers."
This article was first published on marketingmagazine.co.uk
- Senior Creative Major Players £70000 - £80000 per annum, London
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media