Agency: Bartle Bogle Hegarty
The ex-Unilever marketer took up his new role, heading Kraft’s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria.
Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall’s. He became international marketing officer at the company last September.
His move comes less than a month after Kraft revealed that Daryl Fielding would be leaving the company, and her role of senior vice-president, marketing was to be scrapped.
Instead, Kraft has appointed Chrystel Barranger to the new role of vice-president for snacking and marketing services.
This article was first published on marketingmagazine.co.uk