Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Tuesday, 15 May 2012 08:30AM

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.

Phil Chapman: joining Kraft (pic: Drew Gibson)

Phil Chapman: joining Kraft (pic: Drew Gibson)

The ex-Unilever marketer took up his new role, heading Kraft’s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria.

Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall’s. He became international marketing officer at the company last September. 

His move comes less than a month after Kraft revealed  that Daryl Fielding would be leaving the company, and her role of senior vice-president, marketing was to be scrapped.

Instead, Kraft has appointed Chrystel Barranger to the new role of vice-president for snacking and marketing services.

This article was first published on marketingmagazine.co.uk

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