Groupon nearly in the black as it cuts losses by 96%
Groupon, the daily deals service, has narrowed its net losses by 96% to $3.59m (£2.2m) for the three months ended 31 March 2012, while slashing marketing costs by nearly 50%.
The company, still in its first year on the stockmarket, made a maiden operating profit of $39.6m after revenue surged 89% year on year to $559.3m.
Revenues in North America rose 75% to $238.5m while international revenues surpassed that figure, climbing 101% to $320.7m for the same period.
It has cut marketing spend to $116.7m, which is 49% lower than the same period a year ago, when it was $230.1m. It claimed to be seeing "greater leverage" for its marketing investment.
Worldwide user numbers now stand at 36.5 million worldwide. It claimed it acquired approximately the same number of new users in this quarter as in the fourth quarter of 2011, but with marketing spend 25% lower compared to then.
Groupon also attributed its growth to technology innovations, greater consumer and merchant satisfaction and growth in mobile.
Earlier this year, Groupon reached a settlement with the UK's Office of Fair Trading, in which it agreed to "change its practices to comply with the law" and apologised for letting customers down.
The agreement came after a three-month investigation following complaints from consumers and a referral from Advertising Standards Authority.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Technical SEO Manager - PHP / HTML / CSS Ultimate Asset £25000 - £32000 per annum, London
- Assistant Marketing Manager Major Players £30000 - £32000 per annum, Slough
- SENIOR ACCOUNT DIRECTOR- Integrated Marketing Agency: Global Fashion Brand / £50-60k Rocket Recruitment £45,000 - 60,000 + benefits , Central London
- Interim Marketing & E-Commerce Director Stopgap £500 - £700 per day, West Midlands
- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office