VIDEO: Samsung marketer outlines Hope Relay goals
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.
Samsung will donate £1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run-up to the Olympics.
On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie Oliver and World and Olympic champion cyclist Victoria Pendleton, encouraged people to get involved.
Oliver and Pendleton unveiled a giant 'Samsung Wall of Hope' – a structure spelling out the words "Samsung Hope Relay" – and were the first to grab a pair of trainers and lead a mile-long walk along the track overlooking the Thames.
Participants can log their progress on the free-to-download Samsung Hope Relay app. This also allows them to create their own avatar, which can appear in Samsung ads, by snapping a headshot of themselves and placing them on one of the athletic bodies featured.
Video produced by Georgina Brazier.
Follow the producer team on Twitter: @BRproducers
This article was first published on marketingmagazine.co.uk
- Sales Coordinator - Cutting edge, fun brand! Ultimate Asset £35000 - £45000 per annum + bonus!, City of London
- Midweight Designer Blue Skies Marketing Recruitment Up to £30K, London
- Freelance Creative Blue Skies Marketing Recruitment £150 - £350 per annum, London
- Digital Designer Blue Skies Marketing Recruitment Daily rates, London
- Digital Creative Director - Leading Advertising Agency Ultimate Asset £60000 - £70000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Black horse returns in new Lloyds Bank campaign