VIDEO: Samsung marketer outlines Hope Relay goals
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.
Samsung will donate £1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run-up to the Olympics.
On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie Oliver and World and Olympic champion cyclist Victoria Pendleton, encouraged people to get involved.
Oliver and Pendleton unveiled a giant 'Samsung Wall of Hope' – a structure spelling out the words "Samsung Hope Relay" – and were the first to grab a pair of trainers and lead a mile-long walk along the track overlooking the Thames.
Participants can log their progress on the free-to-download Samsung Hope Relay app. This also allows them to create their own avatar, which can appear in Samsung ads, by snapping a headshot of themselves and placing them on one of the athletic bodies featured.
Video produced by Georgina Brazier.
Follow the producer team on Twitter: @BRproducers
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Product Manager - Global Automotive Giant - Berkshire Ninesharp £40000 - £50000 per annum + Great Benefits and Brand Car, Slough
- Interim Brand / Senior Brand Manager Tarsh Lazare Marketing Recruitment Competitive day rate, London
- Account Manager Pitch Consultants £24000 - £30000 per annum, Greater Manchester
- Senior Brand Lead - Contract Blue Skies Marketing Recruitment £45000 - £55000 per annum, Liverpool