B&Q calls direct marketing review
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.
TradePoint is a new Trade Counter operation at B&Q dedicated to the needs of professionals and claims to offer brands at special trade prices.
The retailer does not retain a direct marketing agency. In the past, it has worked with agencies including RMG Connect, Rapier and the now-defunct Personal.
The review follows recent advertising activity by B&Q to capitalise on the increasing number of people turning to DIY projects over bank holiday weekends.
In March, the retailer launched its "I did that" advertising campaign by McCann Erickson.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- ABM Interim Ball & Hoolahan £34,000 per annum, South East England
- Customer Activation Manager Ball & Hoolahan £40,000 per annum, London (Central), London (Greater)
- International Marketing Manager- B2B Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- What the end of Page 3 means for advertising
- Notonthehighstreet sponsors London Underground 'baby on board' badge
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Has JCDecaux chosen the wrong time to abandon its trade body?
- Mother backs new integrated agency The Romans
- The Sun cuts topless models on Page 3