B&Q calls direct marketing review
By Sara Kimberley, campaignlive.co.uk, Thursday, 17 May 2012 11:25AM
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.
TradePoint is a new Trade Counter operation at B&Q dedicated to the needs of professionals and claims to offer brands at special trade prices.
The retailer does not retain a direct marketing agency. In the past, it has worked with agencies including RMG Connect, Rapier and the now-defunct Personal.
The review follows recent advertising activity by B&Q to capitalise on the increasing number of people turning to DIY projects over bank holiday weekends.
In March, the retailer launched its "I did that" advertising campaign by McCann Erickson.
This article was first published on campaignlive.co.uk
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