Carat hires Vizeum's Hook as strategy chief
By Katherine Levy, campaignlive.co.uk, Thursday, 17 May 2012 10:50AM
Carat has hired Matthew Hook from Vizeum US as its chief strategy officer as part of a management restructure that also includes the appointment of the former Stella Artois marketer Jo Allan as the chief client officer.
Richard Sexton, Carat's current client services director, has been promoted to chief operations officer as part of the changes.
Hook, Allan and Sexton will all report to the Carat managing director, Tracy De Groose. Richard Morris, the deputy managing director of Carat, retains his duties in the restructure.
Hook, who will move back to the UK to take up his new position in July, has been the chief strategy officer at Vizeum US since he left his role as the head of strategy at the agency's UK office in January 2010.
He has also been a partner at Aegis Media's New York convergence innovation unit, JumpTank, for two years.
Allan, who will be tasked with directing Carat's business teams, is a former marketing director at Stella Artois. Before that, she also worked at Cadbury and Abbey National.
Sexton, who will be responsible for planning, developing and driving forward Carat's performance in his new role, has worked at the agency for 16 years.
De Groose said: "With this fresh structure, we enter into a new chapter for Carat, reflecting the changing nature of our business."
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Manager Purple Consultancy £25000 - £32000 per annum, London
- Client Manager Purple Consultancy £30000 - £35000 per annum, London
- Account Manager Purple Consultancy £25000 - £30000 per annum, London
- Senior Digital Project Manager - FREELANCE Purple Consultancy £300 per day, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.