Wickes rolls out first social media campaign
By Sarah Shearman, campaignlive.co.uk, Friday, 18 May 2012 10:36AM
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects.
The My Project app, created by Jam, enables users to 'Create a New Project' and drag and drop photos into the templates available, and add tips.
They can then share these tips on Facebook and Twitter.
Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense of pride homeowners and tradesmen get when successfully completing a project."
The app is being supported by Facebook advertising, direct email and a blogging campaign.
TV and direct has largely been the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing.
This is the first work Jam has done for Wickes after it was appointed as its social media agency in March.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager / Senior Programme Manager / Junior Account Director - £36k. Charity/NFP MODA consult £36k + excellent benefits, London (Central), London (Greater)
- Account Director or Senior Account Director - Global Advertising Agency,FMCG brand. £65k salary. ATL MODA consult Around £65k + excellent benefits & career path, London (Central), London (Greater)
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned