Wickes rolls out first social media campaign
By Sarah Shearman, campaignlive.co.uk, Friday, 18 May 2012 10:36AM
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects.
Wickes: launches My Project app on Facebook
The My Project app, created by Jam, enables users to 'Create a New Project' and drag and drop photos into the templates available, and add tips.
They can then share these tips on Facebook and Twitter.
Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense of pride homeowners and tradesmen get when successfully completing a project."
The app is being supported by Facebook advertising, direct email and a blogging campaign.
TV and direct has largely been the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing.
This is the first work Jam has done for Wickes after it was appointed as its social media agency in March.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on campaignlive.co.uk
Related articles
- Wickes appoints OMD UK to search account
- Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.
- Wickes debuts dog brand character in TV and social push
- Sector Insight: DIY retailing
- School Reports 2012: Carat
- Furniture retail and DIY brands switch from price-led to emotive ad strategy
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PR SAM-AD Financial Services, £33-35k #PR Blue Skies Marketing Recruitment GBP33000 - GBP55000 per annum, Benefits: benefits, London
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
