BA names Hamish McVey as head of brands
British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.
McVey has replaced Abigail Comber, who was promoted in January this year to the position of head of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign.
Comber continues to report to Frank van der Post, managing director, brands and customer experience.
McVey will be responsible for defining BA's brand and communicating it consistently across the airline's global markets. He will lead the strategy and delivery for the overall British Airways brand, reporting to Comber.
McVey has been promoted from his previous position of brand and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager, responsible for developing the airline's long-haul business.
Abigail Comber, head of brands and marketing, said: "This is a critical role in ensuring that we keep up the momentum and communicate our story with customers, giving them a consistent brand experience wherever they may be travelling to or from with British Airways."
Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- CRM ANALYST - Luxury retail Success Digital negotiable, City of London
- Planning Director Dynamic New Alliances £100000 - £850000 per annum, City of London
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- 5 key trends from Dmexco 2014