Beckham channels Beethoven in Samsung viral campaign
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester United and Real Madrid footballer David Beckham.
The video features Beckham recreating the melody of Beethoven's 'Ode to Joy' by kicking footballs against a wall of drums.
Beckham uses the Galaxy Note, which Samsung is positioning as a mobile and tablet computer hybrid, to plan the sequence of kicks needed to reproduce the melody.
He then uses the phone's S Pen to annotate a photograph and post it on Facebook.
Cheil USA created the film, which is live on owned, paid and earned media channels, including Beckham's Facebook page, which has 18 million fans.
The creative team behind the ad included: Lars Bastholm, chief creative officer; Adam Wohl, group creative director; Leo Vladimirsky, copywriter, and Tom Morhous, art director.
The film was produced by Tool and directed by Jason Zada.
The Galaxy Note push accompanies the 'Take Part' campaign, which focuses on Samsung's Olympic sponsorship.
Samsung is due to demonstrate its latest products, including the Galaxy Note, in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Conference Marketing Manager Brand Recruitment £30000 - £40000 per annum + plus excellent benefits, Rickmansworth
- Mid Weight 3D Retail Designer Dynamic New Alliances £35000.00 - £45000.00 per annum, Windsor
- PR Manager - 9 month contract Brand Recruitment Excellent salary plus benefits , Dunstable
- Digital Marketing Executive Brand Recruitment £25000 - £35000 per annum, Ipswich
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'