By Campaign Staff, campaignlive.co.uk, Wednesday, 23 May 2012 05:45PM
The deal was concluded late on Tuesday evening and unveiled to all staff at a 5.30pm meeting this afternoon.
The new company will be called Adam & Eve/DDB and will have combined billings of around £270 million, which would put the agency comfortably inside the UK Top 10.
For full details of the merger see Campaign magazine and Campaignlive.co.uk tomorrow.
This article was first published on campaignlive.co.uk