Beiersdorf kicks off £110m pan-Euro media review
By Nick Batten, campaignlive.co.uk, Thursday, 24 May 2012 08:00AM
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
It is understood that an RFI was issued this week from Beiersdorf’s procurement department in Hamburg to kick-start a process that is due to conclude in the second half of the year.
Carat is the long-standing incumbent on the business, having won the consolidated pan-European account after a review in 1998.
The Aegis-owned network has since strengthened its relationship with Beiersdorf with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account in its home market of Germany, where OMD was also the incumbent.
The UK spend on the account is £23m, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek and Eucerin.
Carat won last year’s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS.
The media review follows the appointment of DraftFCB to handle its global $700m creative business in 2010.
Recent activity includes a £1m campaign to support the Nivea For Men Sensitive range.
This article was first published on campaignlive.co.uk
- Digital Account Manager Aspire £30000.00 - £35000.00 per annum, London
- Account Manager - Fantastic London Agency Blue Skies Marketing Recruitment £28000 - £32000 per annum, Benefits: Great agency benefits , London
- Account Manager Blue Skies Marketing Recruitment £28000 - £35000 per annum, London
- Head of Social - Top London Agency Blue Skies Marketing Recruitment 70000, London
- Digital Director - Integrated Entertainment Marketing Agency - London - £50k - £60k - NP205 Stonor £50k - £60k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne