AA argues against alcohol ad ban
By Our Parliamentary correspondent, campaignlive.co.uk, Thursday, 24 May 2012 11:05AM
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of harmful alcohol consumption."
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.
Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal" to under-18s rather than of "particular appeal" as at present.
Its written evidence to the MPs insisted that there would be no demonstrable health benefits in stricter exposure rules.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Marketing Manager - Publishing Partners Portfolio Recruitment Revolution Excellent Salary + Company Benefits Package, Oxford, Oxfordshire
- Marketing Manager JV Recruitment £32000 - £38000 per annum, Benefits: Benefits, Greater Manchester
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch