Co-op appoints Leo Burnett to £50m ad account
By Sara Kimberley, campaignlive.co.uk, Friday, 25 May 2012 08:52AM
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.
The agency won the account after a competitive pitch against Now and CHI & Partners. The win is expected to be ratified by the Co-op board next week.
DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam & Eve, which handles the John Lewis advertising account.
The review of the account, which began in January, was handled by the AAR. Pitches took place this week.
TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency since 2010, winning the account as part of its overall roster review.
Eleven of the Manchester-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food retailing, include financial services, funeral care and travel agents.
The Co-Op's media planning and buying account is handled by Rocket.
In January last year, the Co-op appointed the former MasterCard and John Lewis marketer Gill Barr as its group marketing director.
Leo Burnett was unavailable for comment.
This article was first published on campaignlive.co.uk
- Account Manager - Design & Marketing Agency ADLIB £ Competitive, Hampshire
- Marketing Executive - Cloud Marketing & Lead Capture Software Recruitment Revolution Up to £25,000 (DOE) + Benefits, Portsmouth, Hampshire
- Marketing Data Analyst - CRM / eCRM ADLIB £Competitive, Bath
- Brand Strategy Consultant Rare Selection £30 - £40K + excellent benefits incl pension, London (Central), London (Greater)
- Account Executive, Top branding and design agency Gabriele Skelton £20000 - £23000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'