Plusnet airs light-hearted manifesto ad
By Sarah Shearman, campaignlive.co.uk, Monday, 28 May 2012 08:00AM
Plusnet, the Sheffield-based telecoms operator, has released a new spot claiming its competitive pricing co-exists with better customer satisfaction than rivals such Sky and Talk Talk.
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband.
The ending shows a huge dog painted on the side of a hill, with the strapline, "Plusnet – We'll do you proud!", painted beneath it.
The ad broke on Saturday (26 May) on ITV London and will run on the channel until mid-July.
Nick Rawlings, commercial and marketing director at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower quality of service or product."
In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which it had used since it first advertised on TV in 2010.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Business Development Manager Pure360 £20,000 - £25,000 depending on experience. £45k OTE uncapped, Brighton
- Comms Planning Manager PFJ £30000.00 - £35000.00 per annum, London
- Marketing Partnerships Director PFJ £40000.00 - £45000.00 per annum, London
- Assistant Category Manager Jarlett de Grouchy £27000 - £30000 per annum + + Bonus + Benefits, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business