EBay Fashion sponsors Marie Claire app

By Nick Batten, mediaweek.co.uk, Tuesday, 29 May 2012 10:58AM

IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched Marieclaire.co.uk app for iPhone, BlackBerry and Android.

Marie Claire app: sponsored by eBay Fashion

Marie Claire app: sponsored by eBay Fashion

The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment.

As part of eBay Fashion's three-month sponsorship, the online retailer has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store.

Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire mobile app will keep fashion fans up to date and in the know, all within a premium, made-for-mobile environment.

"For eBay Fashion, the app delivers the ideal audience, who, within a matter of clicks, can move seamlessly from inspiration through to eBay's checkout."

Sham Islam, strategic lead at eBay's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward that have been made in terms of eBay's fashion offering.

"The brand presence is strong without being intrusive and we are pleased to be the launch partner of an app that we know the eBay fashion audience will love."

The launch of Marie Claire's smartphone app adds to the brand's existing digital offering, which includes a mobile optimised website, a Beauty Genius iPhone app, and a Marie Claire Runway iPad app.

The Marie Claire app was developed by Swanify.

EBay recently recruited Andrea Linett as creative director as part of the company's overall push in the clothing sector.

Follow Nick Batten on Twitter @NickBatten2

This article was first published on mediaweek.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Assistant Brand Manager Stopgap £30000 per annum, London