Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977.
He has latterly held the role of marketing activation director, a UK focused role in which he looked after a number of Cadbury's flagship brands, along with its licensing.
Creighton spent the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing.
He held senior marketing roles across Cadbury's chocolate portfolios, including working on its flagship Dairy Milk brand.
In his current role, he reported to Luca Miggiano, category vice-president for chocolate for Kraft UK. Ireland and Nordics.
Part of Creighton’s responsibility will be given to Guillaume Brochen, category vice-president for chocolate for Kraft UK, Ireland and Nordics.
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.