HSBC group marketing boss issues Facebook privacy warning
HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
In an in-depth interview about HSBC’s new marketing strategy, Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook.
He said: "We worry about stuff that happens which is outside of our control.
"For us, we will undoubtedly need to look long and hard about how we get the best out of those platforms. We won’t do anything other than use those platforms, but we do believe we need to be clear about how our customers feel about these things and the integrity of their information."
Clark discussed the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future...' ad campaign that examine the future of business and trade.
He said: "We don't have one of those pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That's not what we’re here to do and we're not looking for the next great endline.
"Strong brands have an organic sense. You can shape them and mould them, but never set them in concrete.
"You need to let the marketplace respond to them and then respond to that."
To read the full interview, including Clark’s view on social media marketing, click here.
This article was first published on marketingmagazine.co.uk
- IR Specialist / Senior Specialist - Japanese Speaker EMR | Specialist Marketing Recruitment £45000 per annum, London
- Digital Project Manager Major Players £35000 - £40000 per annum + Benefits, London
- Front-End Designer Career Moves Group £40000 per annum + depending on experience, London
- Exhibition/Experiential 3D Designers - £45,000 Network Career Consultants £30000 - £48000 per annum, London
- Mid/Senior Designer Tomorrow Recruitment £35000 - £45000 per annum, East London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'