Agency: JWT London
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Monday, 11 June 2012 11:40AM
Steak will be tasked with creating a new strategy to drive direct revenues to each brand through SEO and social media channels. The agency will work alongside IHG and their hotel managers to develop the localised activity.
Tamara Strauss, managed estate marketing director at IHG UK and Ireland, said: "STEAK have an extremely clear focus on driving results; we were incredibly impressed with the strategic approach and support they can provide – the level of detail is second to none."
This article was first published on campaignlive.co.uk
Agency: Adam & Eve